Ad pack

Launch material for people allergic to generic SaaS joy.

Posters, radio copy, video beats and social lines for a fake AI launch with the real claim left intact.

Launch posters

Radio and video

Campaign copy with the mask off.

Thirty-second radio spot

  1. Voiceover: Your AI tool has produced a plan.
  2. Pause.
  3. Voiceover: Unfortunately, your organisation now has to survive it.
  4. All Ian: Context in. Judgement out. No tokens. No tiers. No bullshitting.

Launch video beat sheet

  1. Open on dashboard noise, supplier promises and a blank ownership column.
  2. Cut to All Ian identifying the actual problem under the stated problem.
  3. End on the salary curve, the cleanup day rate and the line: Context in. Judgement out.

Social copy

Short lines that do not need a carousel.

No tokens. No tiers. No bullshitting.
Your AI can summarise the policy. All Ian can ask whether anyone follows it.
Context in. Judgement out.